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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
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Symbolism and the effectiveness of Olympic mascots
Freeman, Ina; Knight, Peter; O'Reilly, Norm - In: International journal of sport management and marketing … 2 (2007) 1/2, pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit; O'Reilly, Norm - In: International journal of sport management and marketing … 4 (2008) 1, pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
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Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm; Braedley, L. Anne - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
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Sports business unplugged : leadership challenges from the world of sports
Burton, Rick; O'Reilly, Norm - 2016 - First edition
Persistent link: https://www.econbiz.de/10011485798
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana; Patry, Philippe; Séguin, Benoit; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 184-207
Persistent link: https://www.econbiz.de/10012059510