This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a...

Purpose The study presented in this chapter examines an increasingly important phenomenon in the internationalization of small and medium-sized enterprises (SMEs). Following technological developments, more and more SMEs are using high-commitment foreign market entry modes. These firms, called...

The pervasiveness of the globalization phenomenon has triggered a significant number of studies related to the measurement of globalization and its implications for firms. Interestingly, most of the work is based on objective data, neglecting the importance of subjective and perceptual measures...