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Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy

Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130

Persistent link: https://www.econbiz.de/10009774919

Annual conference of the Emerging Markets Conference Board

Price, Linda L. (ed.); Vaidyanathan, Rajiv (ed.) - Emerging Markets Conference Board / Annual Conference … - 2015

Persistent link: https://www.econbiz.de/10011480581

The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61

Persistent link: https://www.econbiz.de/10012660728

Marketing and public policy in a "runaway world" : a commentary

Hewett, Kelly; Okazaki, Shintaro; Price, Linda L. - In: Journal of public policy & marketing 41 (2022) 3, pp. 211-212

Persistent link: https://www.econbiz.de/10013256498

Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives

Mohr, Jakki J.; Price, Linda L.; Rindfleisch, Aric - In: Marketing in and for a sustainable society, (pp. 29-59). 2016

Purpose The purpose of this chapter is fivefold. First, it highlights that, despite apparent progress, business in general, and marketing in particular, has made little impact upon environmental sustainability. Second, it offers four explanations for the persistent challenges that contribute to...

Persistent link: https://www.econbiz.de/10015365135