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Exploring the Globalization of German Mncs with the Complex Spread and Diversity Measure

Fisch, Jan Hendrik; Oesterle, Michael-Jörg - 2014

In this paper, we present a new quantitative measurement concept that integrates multiple dimensions of internationalization in a complex number and tries to measure globalization instead of simple internationalization. We apply this measure to assess the globalization states and processes of...

Persistent link: https://www.econbiz.de/10014085367

Time-span until internationalization : foreign market entry as a built-in-mechanism of innovations

Oesterle, Michael-Jörg - In: Internationalization processes - new perspectives for a …, (pp. 125-149). 1997

Persistent link: https://www.econbiz.de/10001322281

Erfolgspotenziale und Erfolgseffekte der Strategie externen Wachstums

Oesterle, Michael-Jörg - In: Strategie, Innovation und Internationalisierung : für …, (pp. 55-77). 2003

Persistent link: https://www.econbiz.de/10001784823

Time-span until internationalization : foreign market entry as a built-in-mechnism of innovations

Oesterle, Michael-Jörg - 2009

Persistent link: https://www.econbiz.de/10003833879

Informations- und Kommunikationstechnik als Einflussfaktor der Internationalisierung

Oesterle, Michael-Jörg - In: Internationalisierung und Institution : Klaus …, (pp. 191 - 219). 2005

Persistent link: https://www.econbiz.de/10014556112

Innovation and internationalization

Fisch, Jan Hendrik (ed.); Macharzina, Klaus (honouree) - 2004

Persistent link: https://www.econbiz.de/10002125549

Embracing the foreign : cultural attractiveness and international strategy

Li, Chengguang; Brodbeck, Felix Claus; Shenkar, Oded; … - In: Strategic management journal 38 (2017) 4, pp. 950-971

Persistent link: https://www.econbiz.de/10011641163

Internationalization processes - new perspectives for a classical field of international management

Oesterle, Michael-Jörg (ed.) - 1997

Persistent link: https://www.econbiz.de/10000977361

Challenges and solutions for international marketing management

Oesterle, Michael-Jörg (ed.); Wolf, Joachim (ed.) - 1998

Persistent link: https://www.econbiz.de/10000986767

Bestimmungsgrößen, Ausprägungen und Effekte der Internationalisierung von F&E-Aktivitäten

Macharzina, Klaus; Oesterle, Michael-Jörg - In: Facetten der Globalisierung : ökonomische, soziale und …, (pp. 29-66). 1999

Persistent link: https://www.econbiz.de/10001381281

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