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Interview with Frédéric Longué...
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ECONIS (ZBW)
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1
Global sport marketing : contemporary issues and practice
Desbordes, Michel
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10014498011
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2
Routledge handbook of football Marketing
Chanava, Nicolas
(
ed.
);
Desbordes, Michel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10013181227
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3
French football, foreign investors : global sports as country branding
Chanavat, Nicolas
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
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4
Examining the influence of brand-based value congruity : do the values of the International Olympic Committee really matter?
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
Service business
14
(
2020
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10012172761
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5
Analysis of the interactions among core stakeholders of the Olympic media ecosystem : conditions for a value creation proposition of the Olympic Virtual Series
Lefebvre, Florian
;
Besombes, Nicolas
;
Chanavat, Nicolas
- In:
Journal of media business studies
21
(
2024
)
3
,
pp. 268-291
Persistent link: https://www.econbiz.de/10015048453
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