The industry of olive and olive oil has a sizeable weight in Andalusia since the ancient times. In the period of Roman Betica, the industry was the economic base of some very influential families in the arena of high politics. Hadrian, the emperor, was born in a wealthy family with interests in...

Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid...

Despite the effects of the crisis, several studies show that there has been an increase in cultural production in all the most important western countries over the last twenty years. Nevertheless, the dimensions of the flows of demand are changing: the lowering of the threshold of perceived...

This overview article examines the various dimensions of sustainable coffee as well as the actors involved and their perceptions on how to advance the market from niche to mainstream. The issues at hand are very complex, with different types of coffee producers, manufacturing/roasting companies...

The purpose of this article is to discuss the risks for Chinese companies that are interested in pursuing international business opportunities. Drawing from personal industry experience, experience teaching Chinese entrepreneurs/managers in China, and marketing management class lectures, I...

The term “global brand” has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the “Best Global Brands” (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or...

E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...

Tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. Challenge set by computerized...

Organic foods have received much recent attention, from consumers and retailers as well as academics. Rapid change and growth in the organic sector has brought about new challenges and opportunities for the organic foods social movement and markets, and one such recent development has been the...

This research investigates the effect of cultural, socio-demographic and contextual characteristics in shaping environmental attitudes in a cross-country context. In addition, dimensions underlying environmental attitudes and their generalizability are explored. Significant differences are...