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The experience logic as a new perspective for marketing management : from theory to practical applications in different sectors
Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018
Persistent link: https://www.econbiz.de/10011812997
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The Experience Logic as a New Perspective for Marketing Management : From Theory to Practical Applications in Different Sectors
Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018
Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...
Persistent link: https://www.econbiz.de/10013256188
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Gender, age, and nationality diversity in banks' board : do they affect financial and sustainability performance?
Aureli, Selena; Brighi, Paola - In: Shaping Tomorrow : Gender Perspectives in a Sustainable …, (pp. 3-21). 2025
Persistent link: https://www.econbiz.de/10015332076