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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas; Lysonski, Steven - In: Journal of global marketing 29 (2016) 1/5, pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia; Cheetham, Fiona - In: Journal of business research : JBR 134 (2021), pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
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Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George; Siamagka, Nikoletta Theofania - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain; Dens, Nathalie - In: Journal of Islamic marketing 14 (2023) 2, pp. 562-585
Persistent link: https://www.econbiz.de/10013536408