Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue on understanding...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
World
Media industries
16
Mediensektor
16
Brand management
15
Markenführung
15
USA
13
United States
13
Consumer behaviour
8
Konsumentenverhalten
8
Social Web
8
Social web
8
Brand image
7
Markenimage
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Beziehungsmarketing
5
Communication media
5
Kommunikationsmedien
5
Media usage
5
Mediennutzung
5
Medienwirtschaft
5
Relationship marketing
5
Cable television
4
Confidence
4
Customer integration
4
Kabelfernsehen
4
Kundenintegration
4
Market concentration
4
Unternehmenskonzentration
4
Vertrauen
4
Welt
4
Competitive strategy
3
Conglomerate
3
Diversification
3
Diversifikation
3
Fernsehsender
3
Konglomerat
3
Marketing
3
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
4
Author
All
Chan-Olmsted, Sylvia M.
4
Chang, Byeng-hee
2
Albarran, Alan B.
1
Stephan, Michael
1
Published in...
All
The journal of media economics
2
LEA's communication series
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10002746454
Saved in:
2
Diversification strategy of global media conglomerates : examining its patterns and determinants
Chan-Olmsted, Sylvia M.
;
Chang, Byeng-hee
- In:
The journal of media economics
16
(
2003
)
4
,
pp. 213-233
Persistent link: https://www.econbiz.de/10001796526
Saved in:
3
Global media economics : commercialization, concentration and integration of world media markets
Albarran, Alan B.
(
contributor
); …
-
1998
-
1. ed
Persistent link: https://www.econbiz.de/10013535033
Saved in:
4
Diversification strategy of global media conglomerates : a comment
Stephan, Michael
- In:
The journal of media economics
18
(
2005
)
2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10015173865
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
