1. Rethinking the airline business : where do we stand? -- 2. Recalibrating passenger value requirements -- 3. Positioning on the customization spectrum -- 4. Progressing to become genuine retailers -- 5. Building stronger brands -- 6. Addressing the role of loyalty -- 7. Driving the business...

Foreword / Fariba E. Alamdari -- Foreword / Kimberly J. Becker -- Foreword / Sir Tim Clark -- Foreword / Michael Frankenberg -- Foreword / Bob Lange -- Foreword / Joe Leader -- Foreword / Andres de Leon -- Foreword / Andrew Lobbenberg -- Foreword / Nicolas Petrovic -- Foreword / Sheila Remes --...

Cover; Half Title; Title; Copyright; Dedication; Contents; List of figures; Acknowledgments; Foreword by Dick Benschop; Foreword by Marco Benvenuti; Foreword by Zhihang Chi; Foreword by James Davidson; Foreword by Kim Day; Foreword by Gaëtan Gagné; Foreword by Jeffrey Goh; Foreword by Greg...