Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid...

The contemporary reality proves the fact that marketing is in a continuous process of development and extension, managing to enter all the fields of activity, all the spheres of human preoccupations, without any exception. The extension of the marketing role in society becomes evident not only...