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Addressing the greatest global challenges (UN SDGs) with a marketing lens

Grewal, Dhruv; Kopalle, Praveen K.; Hulland, John - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1263-1272

Persistent link: https://www.econbiz.de/10015192718

So you want to buy a brand?

Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007

Persistent link: https://www.econbiz.de/10003647480

When products and brands trade hands : a framework for acquisition success

Newmeyer, Casey E.; Swaminathan, Vanitha; Hulland, John - In: Journal of marketing theory and practice 24 (2016) 2, pp. 129-146

Persistent link: https://www.econbiz.de/10011489593

Academic propaganda in international education : detection, remedy and conceptualisation

Shams, S. M. Riad; Thrassou, Alkis; Vrontis, Demetris; … - In: Global business & economics review 25 (2021) 3/4, pp. 251-272

Persistent link: https://www.econbiz.de/10012668102

COVID-19 pandemic : advancing international marketing theory and guiding practice

Christofi, Michael; Kvasova, Olga; Hadjielias, Elias - In: International marketing review 41 (2024) 7, pp. 140-162

Persistent link: https://www.econbiz.de/10015202408

Guest editorial: corporate social responsibility and COVID-19 global crisis : managerial and financial perspectives in developed and emerging countries

Battisti, Enrico; Bresciani, Stefano; Christofi, Michael; … - In: Management decision 60 (2022) 10, pp. 2637-2641

Persistent link: https://www.econbiz.de/10013389341

Special issue: corporate social responsibility and Covid-19 global crisis : managerial and financial perspectives in developed and emerging countries

Battisti, Enrico (ed.); Bresciani, Stefano (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013389351

Sustainable development in tourism : a stakeholder analysis of the Langhe region

Vrontis, Demetris; Christofi, Michael; Giacosa, Elisa; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 846-878

Persistent link: https://www.econbiz.de/10013257063

Internalization Advantage and Subsidiary Performance : The Role of Business Group Affiliation and Host Country Characteristics

Gaur, Ajai S. - 2019

We extend internalization theory by examining the contingencies associated with market internalization and its impact on foreign subsidiary survival. Based on a sample of 6170 subsidiary-year observations in 63 countries belonging to 292 MNCs from Korea during 1995 to 2013, we find that greater...

Persistent link: https://www.econbiz.de/10012889063

Methodological advances in the analysis of bipartite networks : an illustration using board interlocks in Indian firms

Piepenbrink, Anke; Gaur, Ajai S. - In: Organizational research methods : ORM 16 (2013) 3, pp. 474-496

Persistent link: https://www.econbiz.de/10009761155