Purpose – Several studies have demonstrated an inverse relationship between experience in an activity and perceived risk for the individual in the activity. That is, as experience increases, perceived risk decreases. This phenomenon has been labeled risk acculturation. The present study aims...

Purpose – The prevalence of problematic gambling among adolescents and college‐age youth is estimated to be two to four times that of older consumers. Prior studies suggest this may be due to an age‐related difference in risk perception. This paper aims to focus on the perception of...

Purpose – Although customers may interact with visibly tattooed employees, there has been very little research investigating customer perceptions of visibly tattooed workers. This paper aims to fill some of the gaps. Design/methodology/approach – The independent variables of employee...