Many consumer products today present information regarding an environmental attribute (e.g., recycled content). This information can be expected to augment the other attributes, resulting in an overall increased interest in the product. However, previous research on preferences for environmental...

Many studies have shown that the most people are willing to pay to obtain an object often is significantly less than the least they will accept to relinquish the object (i.e., selling prices tend to be higher than buying prices). Most tests of the buying/selling price discrepancy have elicited...

Laboratory experiments have provided useful information about how people behave in risky siluations. In particular, such experiments have allowed for the observation of many deviations from the predictions of expected utility theory. There is some dispute, however, over the effect ofthe use of...