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Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
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Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten
Dost, Florian; Wilken, Robert - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 133-147). 2011
Persistent link: https://www.econbiz.de/10008701318
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Measuring willingness to pay as a range, revisited : when should we care?
Dost, Florian; Wilken, Robert - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10009569978
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The double benefits of consumer certainty : combining risk and range effects
Maier, Erik; Wilken, Robert; Dost, Florian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
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Improving pricing scope through consumers' construal level : evidence based on consumers' willingness-to-pay ranges
Isaak, Karina; Wilken, Robert; Dost, Florian; Bürgin, David - In: Die Unternehmung : Swiss journal of business research … 74 (2020) 4, pp. 365-383
Persistent link: https://www.econbiz.de/10012390045
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A behavioral approach to pricing in commodity markets : dual processing of prices within and around willingness-to-pay ranges
Dost, Florian; Wilken, Robert - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 105-117). 2022
Persistent link: https://www.econbiz.de/10013271975
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Der Einfluss von Stimmungen auf die Zahlungsbereitschaft
Schneider, Helmut; Wilken, Robert - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10008989472
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The impact of stress on consumers' willingness to pay
Maier, Erik; Wilken, Robert - In: Psychology & marketing 31 (2014) 9, pp. 774-785
Persistent link: https://www.econbiz.de/10010405131