Service churn and retention rates remain central as constructs in marketing activities such as valuation of service subscribers and resource allocation. While extant approaches have been proposed to relate service churn to external factors such as reported satisfaction, marketing mix activities,...

The widespread popularity and use of both the Poisson and negative binomial models for count data arises, in part, from their derivation as the number of arrivals in a given time period assuming exponenitally distributed interarrival times (without and with heterogeneity in the underlying base...

Several researchers have proposed models of buyer behavior in noncontractual settings that assume that customers are “alive” for some period of time and then become permanently inactive. The best-known such model is the Pareto/NBD, which assumes that customer attrition (dropout or...