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Production planning and control in remanufacturing are more complex than those in traditional manufacturing. Developing a reliable forecasting process is the first step for optimization of the overall planning process. In remanufacturing, forecasting the timing of demands is one of the critical...
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Klappentext: Sponsoring zählt zu den etablierten Instrumenten der Markenkommunikation. Angesichts der Kostenexplosion in vielen Bereichen ist die Kontrolle der Sponsoringeffektivität eine dringliche Aufgabe. Bisherige Forschungsarbeiten sind allerdings häufig undifferenziert und...
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