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Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
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Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874