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How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte; Matthes, Jörg; Spielvogel, Ines - In: International journal of advertising : the review of … 38 (2019) 2, pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 39 (2020) 5, pp. 611-630
Persistent link: https://www.econbiz.de/10012260241