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Zielgruppe
Consumer behaviour
16
Finland
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Marketing management
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Marketingmanagement
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Electronic Banking
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SMEs
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Unternehmenswachstum
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brand performance
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Laukkanen, Tommi
4
Komppula, Raija
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Alamäki, Ari
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Hallikainen, Heli
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Konu, Henna
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Journal of financial services marketing : JFSM
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Benefit segmentation of potential wellbeing tourists
Pesonen, Juho
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009380738
Saved in:
2
Using ski destination choice criteria to segment Finnish ski resort customer
Konu, Henna
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1096-1105
Persistent link: https://www.econbiz.de/10009161071
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3
Mobile banking innovators and early adopters : how they differ from other online users?
Laukkanen, Tommi
;
Pasanen, Mika
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003802503
Saved in:
4
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
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