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Financing of Media Firms: Does Competition Matter?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - Centre for Industrial Economics (CIE), Økonomisk Institut - 2005
by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …
Persistent link: https://www.econbiz.de/10005543417
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The economics of television and online video markets
Crawford, Gregory S. - 2015
Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes...
Persistent link: https://www.econbiz.de/10011420564
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Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010.
Sjöblom (red.), Gustav; Axelsson (red.), Ann-Sofie; … - Ekonomisk Historia, Handelshögskolan - 2011
Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document … the shifting boundaries between the advertising, media, and information technology industries in the wake of the …
Persistent link: https://www.econbiz.de/10009323349
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The economics of television and online video markets
Crawford, Gregory S. - 2015
Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes...
Persistent link: https://www.econbiz.de/10011287036
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012664715
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012607419
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10013394351
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012643594
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Inter-Firm Price Coordination in a Two-Sided Market.
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - Institutt for samfunnsøkonomi, Norges Handelshøyskole … - 2014
TV industry, where TV channels choose advertising prices to maximize own profi…t and typically delegate determination of …
Persistent link: https://www.econbiz.de/10010775185
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Price Wars in Two-Sided Markets: The case of the UK Quality Newspapers
Behringer, Stefan; Filistrucchi, Lapo - NET Institute - 2009
of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …
Persistent link: https://www.econbiz.de/10008525325