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Cheap-talk advertising and misrepresentation in vertically differentiated markets

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Less in more : is a green demarketing strategy sustainable?

Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427

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Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

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Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741

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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors

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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

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Reducing biases in advertising effectiveness research : new meta-analytic evidence

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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis

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The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

Persistent link: https://www.econbiz.de/10014371857