Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a...

The objective of this paper is to determine how the firm's infrastructure, the financial characteristics of a company (net income, sales), and the organizational structure (number of acquisitions, age of establishment of the firm) affect R&D investments in the agricultural sector. We use data...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org

This poster was inspired by a case study developed by Syngenta, a global crop protection and seed company, in collaboration with Purdue University. As a company dedicated to promoting innovation, delivering value, and being a leader in its industry, Syngenta faces both challenges and...