Skořepa, Ladislav; Hes, Aleš; Dušek, Jiří - In: Acta Universitatis Bohemiae Meridionales 9 (2006) 1, pp. 25-33
The contribution deals with results of marketing examination results, which relates to Czech product promotion on the buyers´ market with the KLASA brand knowledge. The function of this brand is to promote internal, high quality agricultural and food products. The chances of internal food...
