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Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers
Touré-Tillery, Maferima; McGill, Ann L. - In: Journal of marketing 79 (2015) 4, pp. 94-110
Persistent link: https://www.econbiz.de/10011304635
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Minions for the rich? : financial status changes how consumers see products with anthropomorphic features
Kim, Hye-Young; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 429-450
Persistent link: https://www.econbiz.de/10011900581