Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"attitudes"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is Being Emotionally Inexpress...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
attitudes
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
8
Werbewirkung
8
Personality psychology
7
Persönlichkeitspsychologie
7
Brand
6
Brand management
6
Emotion
6
Humor
6
Markenartikel
6
Markenführung
6
Brand image
5
Markenimage
5
Social Web
5
Social web
5
Viral marketing
4
Virales Marketing
4
Advertising
3
Collectivism
3
Impfung
3
Internet marketing
3
Language
3
Online-Marketing
3
Sprache
3
Vaccination
3
Werbung
3
emotion
3
Arzneimittel
2
Autonomie
2
Autonomy
2
Behavioral economics
2
Beschwerdemanagement
2
Beziehungsmarketing
2
COVID-19
2
Complaint management
2
Coronavirus
2
Cultural identity
2
Culture
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Warren, Caleb
3
Bagozzi, Richard P.
1
Batra, Rajeev
1
Carter, Erin Percival
1
Estes, Zachary
1
Hodges, Brady T.
1
Loureiro, Sandra Maria Correia
1
McGraw, A. Peter
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
2
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
3
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
