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augmented reality
Consumer behaviour
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Konsumentenverhalten
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Virtual reality
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Beziehungsmarketing
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Augmented reality
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Einzelhandel
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Kundenzufriedenheit
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Retail trade
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Customer integration
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Kundenintegration
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Locomotion
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Online-Handel
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Brand image
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Creativity
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Personality psychology
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Salespeople
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Situated cognition
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Social Web
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Social economy
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Social web
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Verkaufspersonal
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Chylinski, Mathew
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Heller, Jonas
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Hilken, Tim
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Mahr, Dominik
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Ruyter, Ko de
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Psychology & marketing
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Journal of service research
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ECONIS (ZBW)
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Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of service research
24
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012426764
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2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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3
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
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