Cornelia, Mitran Paula; Mihaela, Bebeselea - In: Acta Universitatis Danubius. OEconomica (2009) 1(1), pp. 161-172
The purpose of every economic activity in general and the financial one in particular is the satisfaction of clients’ necessities. The specificity of clients’ consumption behaviour in the financial – banking realm, impose the understanding of the necessities and their occasional process to...
