Ahamed, AFM Jalal; Noboa, Fabrizio - In: Cogent Business & Management 9 (2022) 1, pp. 1-20
This research on relationship marketing aims to revisit and reposition different foci of trust, commitment, and performance perception in the export/import relationships and explore the interconnectedness effects. We have collected self-reported survey questionnaire responses from 142 non-oil...