This paper examines the effectiveness of four policy options to decrease the consumption of carbonated soft drinks (CSDs). They are: (1) a soda tax (1 cent per ounce), (2) a ban on television advertising, (3) limiting calories to 100 per 12 oz volume; and (4) banning large containers such as the...

Using brand-level retail data, the firm size distribution in carbonated soft drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity of the firm size...

This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft drinks (CSDs) and the competition consequences for manufacturers’ and private label CSDs. Using a random coefficients logit model (BLP) with household purchasing and...