Giving has been shown by many studies to be a social phenomenon. However, while people may desire to conform to the donation of others, it is unclear how fundraisers should take advantage of this. In this paper we conduct a field experiment in a workplace, in which employees are sent prominent...

Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues...

Giving has been shown by many studies to be a social phenomenon. However, while people may desire to conform to the donation of others, it is unclear how fundraisers should take advantage of this. In this paper we conduct a field experiment in a workplace, in which employees are sent prominent...

Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues...