Elena, Aldea Roxana -; Ecaterina, Brandabur Raluca - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 679-684
The theory and empirical research have revealed that the consumer behavior is influenced not only by the consumer personalities and motivations [52], but also by the influences coming from the external environment of each person, regardless of its age. In the case of children’spurchasing...
