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Optimal Tourism Development
Campos-Soria, Juan A. (contributor) - 2020
The early days of tourism development had a näive vision of tourism's impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons...
Persistent link: https://www.econbiz.de/10014323777
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Segmenting the mature travel market by motivation
Wang, Yawei; Zhang, Yanli; Xia, John; Wang, Zhongxian - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 193-209
The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...
Persistent link: https://www.econbiz.de/10005544017
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Segmentation of rural tourists: combining push and pull motivations
Pesonen, Juho A. - In: Tourism and Hospitality Management 18 (2012) 1, pp. 69-82
several different geographical locations. This study aims to combine segmentation approaches used in earlier studies, namely … motivation and benefit segmentation, and segment online rural tourists in Finland. Data is collected in a rural tourism affiliate …
Persistent link: https://www.econbiz.de/10011095151
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USING THE RESIDENTS’ PROFILE AS POTENTIAL TOURISTS IN TOURIST MARKET SEGMENTATION: THE CASE OF MURES COUNTY, ROMANIA
OROIAN, Maria; RATIU, Ramona-Flavia; GHERES, Marinela - In: Academica Science Journal, Economica Series 1 (2013) 2, pp. 21-34
of statistical market segmentation based on tourist behavior measured in the survey, using as predictors the frequency of …
Persistent link: https://www.econbiz.de/10011144397
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UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION
SCRIDON, Mircea Andrei - In: Management and Marketing Journal 6 (2008) 1, pp. 175-184
In any industry, the first step to finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management. Any company can segment and profile their customer base to uncover those profit drivers...
Persistent link: https://www.econbiz.de/10008483628
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NEW APPROACHES TO CUSTOMER BASE SEGMENTATION FOR SMALL AND MEDIUM-SIZED ENTERPRISES
Raluca-Cristina, Meleanca - In: Annals of Faculty of Economics 1 (2012) 2, pp. 848-854
The primary purpose of this paper is to explore current praxis and theory related to customer segmentation and to offer … result of the research consists in an original approach to customer base segmentation, which combines aspects belonging to … segmentation approach lies in the fact that, even though smaller enterprises are in most economies the greatest in number compared …
Persistent link: https://www.econbiz.de/10010617384
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Segmenting the mature travel market by motivation
Wang, Yawei; Zhang, Yanli; Xia, John; Wang, Zhongxian - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 193-209
The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...
Persistent link: https://www.econbiz.de/10008563406
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Marketing Strategy of Integration as a Condition of Modernisation of the Lift Industry
Zamlinskaya Olga V. - In: Business Inform (2013) 4, pp. 405-410
The article justifies selection of a marketing strategy of Ukrainian companies of lift servicing, which would provide an opportunity to ensure their economic growth and modernisation. Having analysed literature, it systemises features of classification of marketing strategies and identifies new...
Persistent link: https://www.econbiz.de/10010671884
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An expenditure patterns segmentation of the music festivals' market
Carneiro, Maria Joao; Eusebio, Celeste; Pelicano, Marisa - In: International Journal of Sustainable Development 14 (2011) 3/4, pp. 290-308
The importance of festivals is increasing in the tourism industry. Festivals are considered to be important generators of economic benefits. The aims of this paper are to segment the market of two music festivals that took place in two regions of Portugal (Oporto and the Coast of Alentejo)...
Persistent link: https://www.econbiz.de/10010691743
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Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Arora, Neerja; Chawla, Deepak - In: International journal of Indian culture and business … 33 (2024) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10015323324