Chawala, Moffat; Mwiya, Bruce; Tembo, Juvenalis; Kabwe, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-21
This paper contributes to the smallholder agriculture commercialisation literature by applying the Theory of Planned Behaviour in an under-researched developing country context. The study examines the influence of attitude, subjective norms and perceived behavioural control on the Scaling-Up...
