Showing 1 - 6 of 6
Companies and managers are apt to forget information, yet classic game theory analysis assumes that all players have perfect recall. This paper expands the literature by examining how introducing forgetfulness into a multiplayer game-theoretic framework can help or hinder cooperative behavior....
Persistent link: https://www.econbiz.de/10009198027
Consumers now purchase several offerings from direct sellers, including catalog and Internet marketers. These direct channels exist in parallel with the conventional retail stores. The availability of multiple channels has significant implications for the performance of consumer markets. The...
Persistent link: https://www.econbiz.de/10008787932
Persistent link: https://www.econbiz.de/10010515900
In mature markets with competing firms, a common role for advertising is to shift consumer preferences towards the advertiser in a tug-of-war, with no effect on category demand. In this paper, we analyze the effect of such “combative” advertising on market power. We show that, depending on...
Persistent link: https://www.econbiz.de/10008787676
This paper investigates the effects of a limited consumer memory on the price competition between firms. It studies a specific aspect of memory--namely, the categorization of available price information that the consumers may need to recall for decision making. This paper analyzes competition...
Persistent link: https://www.econbiz.de/10008788080
The e-marketplace has emerged as an important electronic shopping environment that, according to a recent report, may evolve into a dominant force in Internet marketing. We investigate an e-marketplace with online stores offering competing products. We find that featuring is associated with a...
Persistent link: https://www.econbiz.de/10008788223