Competitive pressure has resulted in fierce competition among agro-dealer businesses, with market share margins being divided among industry parti-cipants. This paper empirically investigates the main competitiveness drivers in Kenyan agro-dealer businesses. The study employed an exploratory...

Competitive pressure has resulted in fierce competition among agro-dealer businesses, with market share margins being divided among industry parti-cipants. This paper empirically investigates the main competitiveness drivers in Kenyan agro-dealer businesses. The study employed an exploratory...

European producers of fresh vegetables are under pressure to improve their performance in order toincrease competitiveness. Innovative products and processes and competitive advantage can be gained by the creationand use of unique resources as an outcome of cooperation between producers and...

European producers of fresh vegetables are under pressure to improve their performance in order to increase competitiveness. Innovative products and processes and competitive advantage can be gained by the creation and use of unique resources as an outcome of cooperation between producers and...