The performance concept originated from the concept of firm management. The performance management of the firm involves improving its value-cost relationship, which means that the firm will be able to build a product or service, in terms of achieving cost and profitability targets, and compare...

In order to be competitive marketing has a tremendous role, companies’ interface with consumers is essential, companies have to make use of advertising and intellectual property rights, and these are not at all easy things to be done. Being competitive means not only ensuring for yourself the...

More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality...