Similar Search Results

Consumer preference elicitation of complex products using fuzzy support vector machine active learning

Huang, Dongling; Luo, Lan - In: Marketing science 35 (2016) 3, pp. 445-464

Persistent link: https://www.econbiz.de/10011498939

Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines

López, Julio; Maldonado, Sebastián; Montoya, Ricardo - In: Journal of the Operational Research Society : OR 68 (2017) 11, pp. 1323-1334

Persistent link: https://www.econbiz.de/10011815891

Does "how" firms invest in corporate social responsibility matter? : an attributional model of job seekers’ reactions to configurational variation in corporate social responsibility

Bachrach, Daniel G.; Vlachos, Pavlos A.; Irwin, Kris; … - In: Human relations : towards the integration of the social … 75 (2022) 3, pp. 532-559

Persistent link: https://www.econbiz.de/10012887329

FMCG firms' margin management : consumer trade-offs among product price, quantity and quality

Wilkins, Stephen; Ireland, John J. - In: Journal of strategic marketing 30 (2022) 8, pp. 764-781

Persistent link: https://www.econbiz.de/10013492889

The importance of green certification labels/badges in online hotel booking choice : a conjoint investigation of consumers' preferences pre- and post-COVID-19

Assaker, Guy; O'Connor, Peter - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 401-414

Persistent link: https://www.econbiz.de/10014381522

The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets

Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10014368371

Willingness to pay for sustainability : the interplay between voluntary actions and forced choices

Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; … - In: Scandinavian journal of hospitality and tourism 24 (2024) 3, pp. 317-331

Persistent link: https://www.econbiz.de/10015189178

Bank-advisor certification and willingness to pay for sustainable finance products

Holzheu, Katharina; Wekhof, Tobias - 2025

We examine Swiss retail investors' willingness to pay (WTP) for sustainable finance products and the influence of bank advisor certification. In a hypothetical choice experiment with a randomized controlled trial (RCT), we assigned participants to either a priming treatment with a bank advisor...

Persistent link: https://www.econbiz.de/10015175523

Market segmentation using intrinsic product attributes : evidence from the Tunisian olive oil market

Ben Ali, Samir; Ben Hassine, Kaouthar; Mtimet, Nadhem - In: Journal of international food & agribusiness marketing 35 (2023) 4, pp. 487-507

Persistent link: https://www.econbiz.de/10014377719

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624