Franses, Ph.H.B.F.; Vriens, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice … model, again with pooled parameters, to see if there are dynamic effects of advertising. For the category under scrutiny, we … find that most advertising effects exist for awareness, although at the same time there are effects for choice. Newspaper …
