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Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.; Hoek, Janet; Lee, Leonard; Leong, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
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Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
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Marketing to end war, create peace, and enhance sustainable well-being : introduction to the special issue
Shultz, Clifford J.; Rosa, Jose Antonio; Malter, Alan J. - In: Journal of public policy & marketing 44 (2025) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10015147831