Tourism marketeres usually use categories to better know their markets and their clients. Most of definitions of segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of the firm's market, gathering clients with the same...

This article wishes to highlight the electronic tourism and innovation role in tourism industry with impact on economic growth especially by approach of firms. So, tourism firms witch have a website well done have access to a huge tourism market, thus succeeding to present their products and...

In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...