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When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
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Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.; Menidjel, Choukri; Sarstedt, Marko; … - In: Psychology & marketing 41 (2024) 4, pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
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Using augmented reality to strengthen consumer/brand relationships : the case of luxury brands
Arya, Vikas; Sethi, Deepa; Hollebeek, Linda D. - In: Journal of consumer behaviour 24 (2025) 2, pp. 545-561
Persistent link: https://www.econbiz.de/10015333953
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The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets : an empirical study
Abbasi, Amir Zaib; Hollebeek, Linda D.; Ting, Ding; … - In: Organizations and markets in emerging economies 15 (2024) 2, pp. 216-247
Drawing on social exchange theory, this article examines how consumers' engagement with gamified branded mobile apps impacts different aspects of their gameful experience, which comprises accomplishment, competition, challenge, immersion, guidance, playful experience, and social experience. We...
Persistent link: https://www.econbiz.de/10015340205
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The effect of consumer-perceived COVID-19 ad value on health-protective behavior : mediating role of engagement
Abbasi, Amir Zaib; Hollebeek, Linda D.; Muhammad Asghar Ali - In: Health marketing quarterly 41 (2024) 4, pp. 375-406
Persistent link: https://www.econbiz.de/10015194089
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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: An empirical study
Abbasi, Amir Zaib; Hollebeek, Linda D.; Ting, Ding; … - In: Organizations and Markets in Emerging Economies 15 (2024) 2, pp. 216-247
Drawing on social exchange theory, this article examines how consumers' engagement with gamified branded mobile apps impacts different aspects of their gameful experience, which comprises accomplishment, competition, challenge, immersion, guidance, playful experience, and social experience. We...
Persistent link: https://www.econbiz.de/10015401308