Pillai, K R; Hamid, Hana; Rajan, Remya; Vijay, Shiji; … - Volkswirtschaftliche Fakultät, … - 2008
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...
