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The role of social media on establishing brand value : a content analysis on banks in Turkey

Ergor, Zeynep Birce; Akagün Ergi̇n, Elif - In: International journal of economics and finance 8 (2016) 3, pp. 97-102

Persistent link: https://www.econbiz.de/10011447871

To Knee or not to knee: An examination of Twitter visual content during the 2017 NFL national anthem protests in the United States

Davidson, Brenna; Lin, Trisha T. C. - 2018

discussions of NAPs' supporters the NFL, this study conducts visual content analysis of relevant Twitter image tweets after Trump …-eliciting). This study uses images as the primary data source for Twitter content analysis because they have a different intention than … study collects image tweets using the most viral hashtag #TakeAKnee via the Twitter Advanced Search function from September …

Persistent link: https://www.econbiz.de/10011944669

Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358

Persistent link: https://www.econbiz.de/10011497534

To knee or not to knee : an examination of Twitter visual content during the 2017 NFL national anthem protests in the United States

Davidson, Brenna; Lin, Trisha T. C. - 2018

Persistent link: https://www.econbiz.de/10012004981

A methodological framework to assess social media strategies of event and destination management organizations

Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 189-216

Persistent link: https://www.econbiz.de/10012176603

Twitter and politics : evidence from the US presidential elections 2016

Buccoliero, Luca; Bellio, Elena; Crestini, Giulia; … - In: Journal of marketing communications 26 (2020) 1, pp. 88-114

Persistent link: https://www.econbiz.de/10012203390

Sport pro = Twitter pro? : how soccer stars use Twitter at the height of their career

Grimmer, Christoph G.; Clavio, Galen - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 161-183

Persistent link: https://www.econbiz.de/10012059508

Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games

Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225

Persistent link: https://www.econbiz.de/10012697140

Communication strategies in cosmetic surgery websites : an application of Taylor's six-segment message strategy wheel

Ahn, Ho-young Anthony; Wu, Lei; Taylor, Ronald E. - In: Health marketing quarterly 30 (2013) 2, pp. 97-113

Persistent link: https://www.econbiz.de/10009767262

Analysis and sentiment detection in online reviews of tax professionals : a comparison of three software packages

Witherspoon, Candace L.; Stone, Dan N. - In: Journal of emerging technologies in Accounting 10 (2013), pp. 89-115

Persistent link: https://www.econbiz.de/10010404208