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~subject:"conversational value of the purchase"
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conversational value of the purchase
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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How and why conversational value leads to happiness for experiential and material purchases
Bastos, Wilson
;
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10011755392
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