The paper presents the manner in which the crisis of different types can disturb the normal activity of an organization and also the modalities by which the communication in this situation can solve or attenuate the negative effects of a crisis.

The recession has affected a proportion of 6-7% in Romania, which confronted with the consequences of current deficit and sizable debts in foreign currency. Under these circumstances, Romanian companies faced big difficulties, therefore just a little part of them managed to reach their target -...