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customer experience management
Beziehungsmarketing
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Consumer behaviour
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Dienstleistungsqualität
10
Service quality
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Customer satisfaction
9
Kundenzufriedenheit
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Dienstleistungsmarketing
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Marketingmanagement
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Brand management
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Customer integration
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Dienstleistung
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Dienstleistungssektor
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Kundenintegration
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Markenführung
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Service industry
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Services
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customer experience
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Messung
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Retail trade
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Lemon, Katherine N.
2
Beck, Jonathan M.
1
Bone, Sterling A.
1
De Keyser, Arne
1
DeTienne, Kristen Bell
1
Keiningham, Timothy
1
Klaus, Philipp
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Randhawa, Praneet
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Verhoef, Peter C.
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Journal of service research
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ECONIS (ZBW)
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Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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2
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
3
Assessing the effects of service variability on consumer confidence and behavior
Voorhees, Clay M.
;
Beck, Jonathan M.
;
Randhawa, Praneet
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012592947
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