Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 199-214
The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...
