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Quality-quantity tradeoffs in consumption
Dias, Rodrigo S.; Sharma, Eesha; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10015425330
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Context-dependent drivers of discretionary debt decisions : explaining willingness to borrow for experiential purchases
Tully, Stephanie M.; Sharma, Eesha - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 960-973
Persistent link: https://www.econbiz.de/10011843953
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Psychological ownership of (borrowed) money
Sharma, Eesha; Tully, Stephanie; Cryder, Cynthia - In: Journal of marketing research 58 (2021) 3, pp. 497-514
Persistent link: https://www.econbiz.de/10012521446