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Many products carry a warranty that offers protection for the consumer against low quality. These warranties are often two dimensional, such as an automobile warranty that guarantees repair up to a certain time and mileage after sale. This paper considers the problem of assessing the size of a...
Persistent link: https://www.econbiz.de/10009214658
The modeling of preferences for multiattribute alternatives has received an increased attention in marketing (consumer behavior) and management science (decision analysis). The research in the two disciplines is closely related and can be applied to predicting consumer preferences for...
Persistent link: https://www.econbiz.de/10009214712
Many collective decision-making and bargaining situations can be described through the set of the feasible joint evaluations of all conceivable settlements. Attention should then be restricted to that subset (Pareto-optimal frontier) from which no joint gains are possible. Hence, the focal issue...
Persistent link: https://www.econbiz.de/10009214744